What is Experiential Marketing | Staging Solutions Inc.

What Is Experiential Marketing?

As a consumer, which of the following two scenarios sounds like a more worthwhile experience? An event in a dull conference room, with fluorescent lighting humming overhead and an agenda of PowerPoint presentations lined up for the day? Or: an immersive event with interactivity, entertainment, engaging music, and branded video and artwork displayed through-out.   The great majority of us would prefer the latter, and the team at Staging Solutions provided these precise elements to the Houston Chapter of American Marketing Association’s annual Marketer of the Year Awards ceremony in 2016.   At its core, Staging Solutions creates extraordinary brand experiences that produce results. We rely heavily on impacting and motivating people through interactive visuals, content, and media.   This is the heart of experiential marketing. It goes beyond the black-and-white of typical, grassroots marketing techniques—i.e., press releases, social media posts, or media pitches. Through creative solutions and thoughtful execution, Staging Solutions crafts experiences that activate...

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The influence of theatre in corporate live event production | Staging Solutions, Inc.

From One Stage to Another: The influence of theatre in corporate live event production

Houston is known for its expansive theatre scene, housing big names like The Wortham, The Alley, the Houston Ballet, Jones Hall, and TUTS. The downtown Theatre District is the gathering place for Houston’s Broadway-sized theatres and more intimate stages as well, that spans 17 blocks and contains 13,000 seats as a whole. With such a big entertainment center, it’s no wonder that our staff has worked and enjoyed a lot of these stages. The Staging Solutions team comes from all over. Utilizing a broad spectrum of skills and aptitudes allows our company to dream bigger than the competition.   At Staging Solutions we create brand experiences through media, activations, and events. Our staff members have a wide array of talents and backgrounds, but one overlap many of them share is theatre. Taking part in theatre helped prepare a lot of our team for their roles at Staging Solutions, and most are still...

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Houston City Guide

Staging Solutions’ Houston City Guide   Staging Solutions is one of the proud event production companies to be a part of hosting Super Bowl LI in our great city of Houston, Texas! We’re excited to share our city with so many amazing visitors. Here’s your go-to guide for all things Houston.  Scroll all the way to the bottom to see a map of Houston's hotspots!    Airports As the fourth largest city in America, our airports are a crucial part of connecting Houston to other cities both domestically and globally. If you’re starting your journey at either of the two main airports, make sure to check out the Super Bowl Countdown Clocks that Staging Solutions was a part of activating.   William P. Hobby Airport With just a short drive away from downtown Houston, Hobby airport is the city’s oldest airport facility. Houston is a focus point for Southwest Airlines and just opened it’s first international terminal...

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Holiday Cards and the Best Clients in Town

The team at Staging Solutions has the opportunity to work with the best clients. We greatly cherish the business relationships that we’ve built throughout the years as a Houston event company which is why this year we decided to do something special for our clients. We are so excited about both our clients and the pending holiday season that we wanted to do something to honor both. We know how busy the holiday season can be and before you know it, it’s already time to celebrate. The week before Thanksgiving we invited our clients and their families (pups included) to come celebrate the season with us and to also check one thing off their holiday to-do lists while they were here - holiday cards.  We wanted to feature everything that we love about SSI. The event was a beautiful mix of our fun-loving side as a business made up of diverse, welcoming...

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AMA Happy Hour – Marketer of the Year Awards

Every year the Houston chapter of the American Marketing Association (AMA) gives The Marketer of the Year Awards. They narrow down the best of the best in their fields until they are left with three finalists in each of the twenty featured business categories. The MOTYs aim is to recognize exceptional marketing efforts from Houston area companies.   As an active member of AMA Houston, Staging Solutions has worked with and sponsored events with the organization in the past. Just last month we sponsored the AMA monthly meeting at the Houston Junior League where members were afforded networking opportunities and had a chance to listen to and learn from Anika Sehgal, the Senior Vice President of Communications and Marketing for the Astros. AMA is a great organization that inspires its members to come together as a marketing community to strive for progress and innovation. For that reason, Staging Solutions continues to align...

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48 Hour Film Festival… Houston Video Production Team Brings Home Another Award

Our Staging Solutions Houston video production team was so excited to jump into the 48 Hour Film Festival again here in Houston this year! The 48 Hour Film Festival is a film-making competition that takes place over the span of two days. The event challenges each team to write, shoot, and edit their own unique video in the midst of a time crunch. This competition is the world’s oldest and biggest film competition. It is a fun way to bring together local creatives to unfold their talent and network with each other. Each year we see how the film festival brings together diverse individuals that pull their strengths and create a unified outcome. We drew a genre from a hat, were given a character, prop, and line to include in our story and then were off!   It all started with a Red Bull fueled caffeine buzz and the following provisions:   Genre: Superhero Line:...

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Best Restaurants Across the Nation: A Guide for the Corporate Traveler

Airplane tickets, hotel rooms, and rental cars. For our creative directors, producers, technical directors, and other team members called to a show site, living on the road becomes the norm. We love getting to see the world for our clients and deliver the best work, no matter the zip code. After an amazing week of work, all we want is a good meal in whatever city we find ourselves in.   We put together some of our favorite restaurants around the country that make any city feel like home. Our picks are just as eclectic as our team! From hole in the wall finds to historical institutions, Staging Solutions, a Houston event company, knows how to work hard and eat even better. Join us city to city and try not to end the list too hungry.   Chicago Shaw’s Crab House Find a spot at the Oyster Bar and enjoy fresh seafood and mouth-watering oysters. The...

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pride houston staging solutions

Staging Solutions Says Hello to Pride Houston

It was a hot summer day in Houston, Texas and the 38th annual Houston LGBT Pride Celebration® for Pride Houston was about to be underway. This year, more than ever, the city of Houston bound together for a greater feeling of hope and happiness in support of the LGBT community. Staging Solutions was proud to be a part of the amazing group of people that volunteered their time and services to such a great cause. Our involvement with Pride Houston began with our incredibly talented Creative Director Alan Lett and Microsoft’s GLEAM. In 1993 an organized employee resource group - Gay, Lesbian, Bisexual and Transgender Employees at Microsoft (GLEAM) – was launched. GLEAM now has more than 1,000 members worldwide. GLEAM has had a broad impact across Microsoft. The group works to drive LGBT-friendly changes in company policies and work environment, provide support and networking opportunities for our members, and promote...

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World-class wine dinner raises $550,000

Jesse H. Jones Hall for the Performing Arts was hardly recognizable during the Houston Symphony's Wine Dinner and Collector's Auction - in a good way.   [qodef_blockquote text="Rumor has it that Staging Solutions and the symphony's operations team added a two-tier stage extension overnight to accommodate more than 420 guests for the 15th annual gastronomical feast." title_tag="h2" width=""]   Todd Events completed the exotic scene by festooning the space with merlot and gold henna linens reminiscent of Argentinean tapestries, floating Gloriosa Lilies, and regal Chiavari chairs.   A few tried-and-true elements remained; Fidelis Quartet musicians Rodica Gonzales, Mihaela Frusina, Wei Jiang, and Jeffrey Butler serenaded arrivals during the cocktail (read: wine) and auction hour. In keeping with the "An Evening in the Southern Hemisphere" theme, enthusiasts sampled Cono Sur Sparkling (Chile), Urban Uco Torrentes (Argentina), and Pecan Stream Pebble Hill red (South Africa) while casting bids on rare pours, exclusive dinners, trips and more.   The south-of-the-border experience...

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Coolest Office Space in Houston

As a creative event production company, we’re so excited that Staging Solutions was mentioned on the Houston’s Best Places to Work Right Now list from the Houstonia Magazine. This year we took home Honorable Mention for the Coolest Office Space award.   [qodef_blockquote text="We have to agree. Our office is one of the highlights of the amazing company culture here at Staging Solutions. With such a creative team, an innovative space is essential. Our space is truly an oasis for the team to come rejuvenate between events. It’s the mothership you come back to after a wildly successful and exhausting week on show-site to recoup, reconnect, and prepare for the next one." title_tag="h2" width=""] We moved into our new space in December of 2014 after relocating from our office in the Heights, where the company was started back in 1997. The building was originally a warehouse that housed a schoolbook distribution company. The shell...

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Party salutes Gerald Hines on his 90th birthday

Part Las Vegas-glitz, part Broadway-up-in-lights, the transformation of the Gerald D. Hines College of Architecture building on the University of Houston campus on Saturday was a glamorous repurposing of the education facility into magical party palace.   How could it be anything less for the celebration of Gerald Hines' 90th birthday, a milestone for the renowned developer who has made a lasting mark on commercial real estate design throughout the world. With his namesake firm, Hines, at work and a generous budget at play, the evening soared in every aspect.   The 440 guests' arrival at the Philip Johnson-designed building was heralded by klieg lights with Hines' initials emblazoned above each side of the entrance. Stepping through the college doors was not unlike stepping through Alice's looking glass as partygoers were greeted by a sea of pink, lavender and yellow lighting, speckled with bubbles of white light.   [qodef_blockquote text="The party began at ground level in the...

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