In August, 2020, Kandi America, the U.S. subsidiary of Kandi Technologies Group, Inc., a Chinese battery and electric vehicle manufacturer, launched operations in the U.S. electric automobile market via a live virtual broadcast. The company chose to kick off their Auto EVolution virtually due to the COVID pandemic, and the broadcast initiated their distribution of electric vehicles in the U.S. From their location in Garland, TX, Kandi’s goal is to modernize individual travel in the U.S. by reducing environmental impact and providing a sustainable solution at an accessible price point for most drivers.
So: How do you reach out to a new U.S. market in the midst of a pandemic?
The Challenge
Kandi sought a production partner who could blend a number of components: a live presentation in a custom-designed environment featuring a host, guests, and the new vehicles, with existing videos and pre-recorded messaging from company and board officers. This amazing combination needed to be broadcast globally on four separate platforms in real time. And did we mention that at the conclusion, they wanted to give away a car?
Without coming into close contact with anyone, how could Kandi introduce themselves and their products to a new market?
The Solution
Staging Solutions combined live-event production experience, broadcast technology, media production capabilities, and creative design talent to provide Kandi with a one-stop shop for this live product launch.
Our animators and graphic designers created a futuristic environment for a green-screen studio in Dallas, TX, near Kandi’s U.S. headquarters. The environment was an extension of Kandi’s personality and provided a bright, sleek setting for two vehicles, a host, and in-studio guests, all while maintaining work-safe practices. The environment functioned as a home base for the broadcast and anchored the varied pre-produced segments used throughout. Each component was branded with a unifying graphic treatment, and expert show direction integrated the live segments with the numerous illustrative media pieces. And while the environments and styles of contributing company and board members varied, each was seamlessly incorporated into the overall program flow.
The Conclusion
The pandemic circumstances were unexpected, but the 2020-model Kandi Virtual Launch was a state-of-the-art vehicle for showing off the company’s products to a new market. Here are just a few features:
Passenger Space: This broadcast featured enough legroom for over 1,700 real-time viewers worldwide, accessible via four different streaming platforms. Since the broadcast, the video has been viewed almost 9,000 times!
Storage Capacity: Kandi was ready to accommodate the 500 pre-orders they received immediately following the broadcast.
A Smooth Ride: The Kandi Virtual Launch Broadcast informed consumers and built excitement for a much-anticipated product that is new to the U.S. market, and steered clear of the global pandemic.
A Free Car: Kandi rewarded one lucky viewer with a new car! Watch the video to see the moment.