Roy Benear

With over 25+ years of experience in strategic sales leadership and business development in the events industry. I am passionate about creating and executing client-centered solutions that drive revenue growth across diverse global organizations. My success is due to my natural skills in developing and motivating teams with personalized coaching and mentoring.

I have a proven track record of launching new departments, restructuring go-to-market strategies, developing business expansion plans, and embracing emerging technologies that elevate client success. Some of my recent career highlights include exponential growth of the Exhibit Design Agency AV market, restarting a go-to-market plan for the Association Meetings market, achieving 84% of the 2023 pre-show sales goals for the Game Developers Conference, and winning business with Bosch, Sunovian, Lockheed Martin, and more.

I hold certifications from the Virtual Event Institute and Google, and have completed courses from Cornell University and the University of London on negotiation, brand management, and leadership. I am always eager to learn new skills, collaborate with others, and innovate in the dynamic event industry.