The Challenge: Elevate a Typical Tent Event
To transform a conventional tent at the Houston Rodeo World’s Championship Bar-B-Que Contest into a unique, branded experience for HoustonFirst.
The objective was to elevate a standard tent setting into an immersive environment that not only entertained guests but also fostered networking opportunities in a space that resonated with HoustonFirst’s identity and the vibrant spirit of the event.
The Solution
Embracing the project with the enthusiasm fitting for our sixth year at the rodeo, we approached the task with a playful mindset: this was indeed not our first rodeo. The creative concept was to channel the eclectic and vibrant essence of the Last Concert Cafe, a beloved Houston landmark known for its colorful and lively atmosphere. This inspiration was pivotal in transforming the tent into a space that mirrored the cafe’s distinctive look and feel, creating an authentic Houston experience.
- Experience design
- Event production
- Art direction
- Construction management
- Custom fabrication
- Print and signage management
- Game assets
- Logistics and trucking
- Installation/strike
The Impression
Guests were first greeted by an eye-catching facade featuring a custom “Houston” neon sign, setting the tone for the unique experience awaiting them inside. The outdoor patio area, designed to offer a vantage point to observe the event’s liveliness, provided a seamless transition from the external excitement to the interior’s immersive environment. Inside the tent, the vibrant “faux-graffiti” murals, bright flags, and an interactive dance floor encapsulated the dynamic spirit of the Last Concert Cafe, offering guests a sense of escapism and a burst of Houston’s cultural flair.
The Impact
The design and execution of the tent event significantly enhanced the guest experience, fostering an environment conducive to networking and enjoyment. Feedback from HoustonFirst and attendees underscored the success of the event in creating a memorable and impactful experience.
The Process: From Tent Event to Branded Experience
Discover: Initial discussions with HoustonFirst identified their vision of a branded, festive environment that would stand out amidst the bustling BBQ contest.
Define: Establishing clear objectives, we aimed to design a space that was not only visually appealing but also functional, facilitating guest interaction and networking.
Design: Under the guidance of Navyl Najera, the design process drew inspiration from the Last Concert Cafe, aiming to replicate its iconic ambiance within the tent. This phase was crucial in setting the direction for the visual and interactive elements that would define the space.
Develop: Detailed plans and prototypes were created to ensure every aspect of the design was aligned with the client’s vision and the event’s goals.
Deploy: The installation process was meticulously managed to ensure every element was executed flawlessly, from the iconic red doors to the interactive dance floor.
Deliver: The final result was a captivating and immersive environment that elevated the overall experience of the HoustonFirst Rodeo BBQ Contest, reflecting Staging Solutions’ commitment to excellence and innovation in event design and production.
