Netflix AfroTech Booth

Overview

The Netflix team requested an interactive, visually compelling exhibit environment that would function as both a platform to engage and recruit new talent, as well as a destination for conversation and interaction. The booth had to attract attention in a high-traffic area of AfroTech 2025, elevate the Netflix brand, and reinforce the company’s status as a recruiting and cultural leader for the AfroTech audience.

Highlights

Netflix offers content that helps us see ourselves – both as we are, and as we would like to be. The space we designed reflected this dynamic, welcoming visitors with an interactive green screen photo opportunity that generated sharable assets. An immersive light tunnel offered a standout visual anchor and integrated brand assets throughout the space. The dual-purpose function of the booth included seating areas on the other side of the tunnel, to encourage dwell time, conversation, and access to a fresh popcorn activation.

This was an agile collaboration that introduced the Netflix team to our collaborative 6D process, and ensured that the nuances of production and print resulted in an exceptional on-site experience.

Outcome

Our clients at Netflix appreciated the elevated brand presence and the original design, cited strong audience engagement through the interactive opportunities, and expressed their trust in our partnership:

“We would like to…express our heartfelt gratitude for your incredible partnership with AfroTech 2025. We felt supported throughout the entire week at the booth; your team’s presence, professionalism, and attention to detail made such a difference. The booth was a key highlight and genuinely elevated the Netflix brand. We’re proud to say we delivered on our goals, and the popcorn was an absolute hit!”