Dana Williams, CMM

Dana is an accomplished strategic sales leader with over 25 years of experience in the meetings and events industry. Throughout her career, she’s held pivotal roles across hotel, destination marketing organization (DMO), and event solution firms—building a track record of repeat business through her unwavering dedication to client success. Dana’s expertise encompasses every aspect of the meetings sector, from content development and supplier relations to strategic planning and team leadership. She’s recognized as a trusted advisor who delivers bespoke, high-impact solutions on a global scale.

Passionate about creating memorable event experiences, Dana excels in understanding clients’ objectives and translating them into innovative, purposeful gatherings. Her blend of strategic insight and creative execution ensures each event is not only successful—but truly distinctive. With Dana at the helm, clients receive more than a solution—they gain a strategic partner committed to making their vision exceptional.