Ross Van Balen

As Art Director, Ross is responsible for developing creative concepts for events and experiences including corporate conferences, product launches, brand activations, and interactive environments for clients such as HBO, Diebold Nixdorf, and Weatherford.

Ross takes a holistic approach to branding events from naming and visual identity to messaging and collateral. He also produces supporting graphic design elements including name badges, signage and posters, presentation design, micro-sites, vehicle wraps, and other impactful branding touch-points consistent with the overall brand. He also assists media department by providing assets to be used in motion graphics.

 

As brand manager, he is constantly maintaining the internal visual language and messaging of Staging Solutions. He also provides consultation as far as brand positioning, marketing, and sales efforts all while producing branded collateral including business cards, letterhead package, brochures, social media assets and signage.

 

Ross acted as a lead role in the rebranding of the company in 2016 through redesigned logo, visual identity, brand standards and was responsible for the redesign and content of the company’s website.